途径-目的理论在顾客价值分析中的应用

在回顾顾客价值概念发展的基础上,对途径-目的理论在顾客价值分析中的应用进行了阐述,包括途径-目的链的来源,"自上而下"和"自下而上"2种基本类型、产品类型对途径-目的链的影响,以及途径-目的链的应用方法等.最后,就该理论对我国营销者的现实意义进行了讨论.     

基于和谐管理理论的多变环境下可持续竞争优势构建机理研究

通过主题导向下的和谐机制,和谐管理将效率和客户响应结合起来以创建竞争优势.根据"相对确定性→不确定性→相对确定性"的认识路径和"猜想-试探-排除错误"的行动方式之间的内在一致性,和谐管理将思考与行动结合起来解决了应变迟缓的问题.基于此,探索了和谐管理构建竞争优势的可持续性问题,并通过丰田公司的案例对理论思考加以具体说明,从而将和谐管理的一般性原则与具体实践中的现象/问题及其机理相结合,研究了需求不足的多变环境中企业构建可持续竞争优势的途径.     

基础研究与中国产业技术追赶——以高铁产业为案例

传统的技术追赶观点拘泥于引进消化吸收再创新的知识追赶思维,但是基础研究在产业创新发展的作用并没有得到进一步的研究。而且中国也习惯于集合国家层面的宏观需求对基础研究进行自上而下的资助,往往忽视了产业需求引致的基础研究也是国家资助基础研究的重要方式之一。本文对高铁产业需求引致基础研究的过程进行深度研究,构建了产业需求引致基础研究的四阶段演进过程。研究结论表明:产业需求引致的基础研究模式是一种点对点技术创新的管理模式;中国产业发展过程中特有的需求对基础研究有积极贡献;探究国外已经成熟技术背后的基础理论,仍然是中国产业核心技术发展必不可少的阶段;政府创造出的大规模和一体化的市场为产业介入基础研究提供了强有力支撑。     

On Motzkin–Straus type results for non-uniform hypergraphs

Recently, some extensions of Motzkin–Straus theorems were proved for non-uniform hypergraphs whose edges contain 1 or r vertices in Gu et al. (J Comb Optim 31:223–238, 2016), Peng et al. (Discret Appl Math 200:170–175, 2016a), where r is a given integer. It would be interesting if similar results hold for other non-uniform hypergraphs. In this paper, we establish some Motzkin–Straus type results for general non-uniform hypergraphs. In particular, we obtain some Motzkin–Straus type results in terms of the Lagrangian of non-uniform hypergraphs when there exist some edges consisting of 2 vertices in the given hypergraphs. The presented results unify some known Motzkin–Straus type results for both uniform and non-uniform hypergraphs and also provide solutions to a class of polynomial optimization problems over the standard simplex in Euclidean space.     

我国农产品期货市场的风险测度模型及其后验分析

近年来,我国农产品期货市场取得快速发展,但有关该市场波动特征和风险状况的研究却非常缺乏.以我国农产品期货市场中的4种代表性价格指数为例,首先对其价格变化统计特征及波动模式进行了全面深入的检验,然后运用严谨系统的后验分析(Backtesting analysis)方法,分别在多头和空头两种头寸状况以及5种不同分位数水平下,实证对比了8种风险测度模型对VaR (Value at Risk)和ES (Excepted shortfall)两种不同风险指标估计的精度差异.研究结果表明,我国农产品期货市场的价格波动不存在显著的杠杆效应(Leverage effect),但却具有明显的有偏(Skewed)和条件厚尾(Conditional fat-tail)特征.另外,在综合考虑了模型估计效率和风险测度精度后,基于有偏学生t分布的普通GARCH模型是一个相对合理的风险测度模型选择.     

顾客参与量表的构建和研究

顾客参与是服务区别于产品的关键所在,随着对顾客参与研究的深入,从定性研究向定量研究的转化,客观上要求顾客参与量表的产生。本文以美发业为研究对象,通过实证研究,构建了一个适合中国消费者的顾客参与量表,得到了事前准备、信息交流、合作行为和人际互动四个维度。并阐述了该结果在营销上的应用,最后指出了研究局限性与未来研究方向。     

组织创新氛围对员工创新行为的影响:创新自我效能感的中介作用

如何激发员工的创新行为已成为当前人力资源管理研究者与实践者共同面对的重要课题,本研究尝试从组织创新氛围和创新自我效能感这两个视角来回答这个问题。研究采用问卷调查法,通过对478名在职员工的调查,对组织创新氛围、创新自我效能感和员工创新行为之间的关系进行了分析。研究内容与实证结果包括:首先,实证检验了在中国情境下组织创新氛围对员工创新行为的影响;其次,在社会认知理论的基础上,实证检验了创新自我效能感对员工创新行为的影响,这是中国情景下的开拓性研究;最后,创造性地将创新自我效能感引入到组织创新氛围与员工创新行为的关系之中,构建并验证了组织创新氛围→创新自我效能感→员工创新行为作用机制模型,打开了组织创新氛围对员工创新行为的影响机制这一黑箱。这些研究成果不仅为社会认知理论提供了强有力的支持,还为后续研究提供了良好的研究视角和基础,对企业管理实践也具有重要的参考价值。     

高技术虚拟产业集群成员企业合作竞争与知识创新的关系研究

分析了竞争合作对高技术虚拟产业集群成员企业SECI知识创新过程的影响,并结合知识网络节点演化规律分析了竞争与合作活动共同对成员企业知识创新的作用;从价值网角度探讨了知识创新对高技术虚拟产业集群成员企业合作竞争活动的影响;结合案例研究了高技术虚拟产业集群成员企业合作竞争与知识创新相互作用的正反馈关系。     

The Coexistence of Competition and Cooperation between Networks: Implications from Two Taiwanese Healthcare Networks*

The issue of coopetition, the coexistence of cooperation and competition, has recently come to the fore in the strategic management field. Previous coopetition research has focused on the intra‐organizational level, inter‐organizational level and triad level, but less attention has been paid to coopetition at the network level. The purpose of this paper is to address the coexistence of competition and cooperation between networks, and to depict how networks with different structures interact with each other. Drawing from a detailed case study of two healthcare networks in Taiwan, we demonstrate how they first initiated competition, followed by cooperation and then coopetition. From our analysis of this example of network coopetition, we develop three propositions that address the forces driving competition and cooperation and the different structures that allow competition and cooperation to coexist. We found that two organizations will compete and cooperate simultaneously when each organization has complementary but distinctly different sets of resources and when the field of competition is distinctly separate from the field of cooperation. In addition, two networks will find it easier to balance competition and cooperation when each network has compatible but distinctly different structures. We argue that the simultaneous existence of cooperation and competition is not dependent on closeness to the customer, as previously suggested in the literature, but on the balance between the forces for cooperation and for competition. We suggest from this research that networks can maintain the balance between competition and cooperation when they act using different structures. Finally, we discuss the implications of the value of competition and then coopetition at multiple levels of analysis and the implications for future research from a practical perspective.